Career summary
I build innovation capability through Product Design.
For more than 20 years, I have helped startups, scale-ups and global enterprises solve complex business problems by connecting customer insight, product strategy and organisational change. My passion lies in creating environments where innovation can thrive—building high-performing design organisations, embedding Human-Centred Design and Design Thinking, and influencing leaders to make better decisions through evidence rather than assumption.
Throughout my career I have built design functions from the ground up, developed future design leaders, introduced enterprise-wide innovation practices and partnered with executive teams to transform Design from a delivery function into a strategic capability. I enjoy bringing clarity to ambiguity, aligning diverse stakeholders around a shared vision and turning complex challenges into commercially successful customer experiences.
Career Highlights
Founder: Co-founded Carbon Twelve, a software startup acquired by NASDAQ-listed BroadSoft (later acquired by Cisco), gaining first-hand experience building a product and business from the ground up.
Innovation Leader: Built two Product Design organisations from scratch and established Design Thinking as an enterprise capability that transformed product development and organisational culture.
Industry Recognition: Led the Product Design practice that contributed to Fluent Commerce being recognised as a Leader in the Forrester Wave™ for Order Management Systems.
Award-Winning Innovation: Co-created the product vision and customer experience for Kinora, recognised as an AFR BOSS Most Innovative Company.
Enterprise Transformation: Built and led eBay Australia's UX practice, introducing Design Thinking and innovation programmes that elevated Design's strategic influence across the business.
People & Culture: Coached and developed high-performing designers and emerging leaders while fostering collaborative, insight-driven cultures focused on continuous improvement.
Customer-Centred Strategy: Delivered enterprise SaaS, AI and marketplace products by balancing customer desirability with business viability and technical feasibility.
Today, I continue partnering with organisations to build innovative products, strengthen design capability and create cultures where customer insight drives meaningful business outcomes.
Key Strengths
Design leadership
People & Culture
Design Thinking & Innovation
Collaboration
Ideation & conceptualisation
Customer empathy
User Experience Design & Strategy
Experience Highlights
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Key achievements:
Implemented a Design Thinking program to promote divergence, collaboration, validation and reduce bias through insight-based decision making
Evangelised Design Thinking through alignment with the product development framework, a hands-on demonstration day to day and growing a community of Design Thinking champions
Hired and inspired a purpose built, high output team of researchers and designers facilitating discovery and delivery
Established alignment for our key Personas
Established an insight repository (Jira Product Discovery) to enable insight-based design and decision making
Collaborated frequently and effectively with PMs, SMEs and leaders to diverge and converge through the PDF
Built many strong relationships and a design culture enabling Design Thinking to grow
Moved the needle towards a stronger consideration of desirability and insight-based design in a culture strongly rooted in opinion-based decision making largely around viability and feasibility
Member of the Build It (CTO) leadership team
2 x Hackathon winner
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Consulting on many long term projects and businesses to define the end-to-end experience achieving valuable outcomes through a customer first approach. Highlights include:
UX Design and Strategy - Kinora ( a My Plan Manager company)
Founding member, co-created an innovative vision and UX strategy for kinora.com.au. My role includes researching, strategizing, conceptualising, and designing Kinora from the ground up. Honoured with an AFR BOSS Most Innovative Companies award.
UX mentor & Consultant - Plenti
Plenti is a lending marketplace disrupting fintech. Working with in-house design and product leadership to establish and elevate the profile, process, purpose and value of UX at Plenti.
UX Consultant - IP Edge
IP Edge is a partnership driven web and app development agency of 13 years with a global reach having delivered large project for the likes of eBay. Being a development agency, I have been working with the founder to prioritise design thinking and customer value. This has been a long standing and seamless partnership of expertise to help its loyal customer.
Guest Speaker, UX & Design Thinking - INCO
Backed by the Verizon Foundation, INCO Academy helps those from disadvantaged background get into tech. I have been delivering talks and mentorship to help students understand UX and how it plays into technology and innovation.
Advisor - Flank
Flank enables friends to build compassionate borrowing and lending habits with each other. I have been working closely with the founder advising on UX, start-up and tech strategy.
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Built the eBay Australia UX practise from a single contributor to a senior high output team of designers that were significant contributors to culture. As part of this practise, I also:
• Created a best practise design innovation programme
• Streamlined the AU design process with global best practises
• Led the successful ideation and discovery of key initiatives.
• Evangelised design thinking as a platform, coaching and mentoring multiple colleagues (Design Thinking champions) across the business on the benefits of solving problems through the design thinking innovation framework.
• Successfully developed Hackathons with considerable success in engagement and inspiration for participating
• Fostered a design team that were significant contributors to team culture.
• Founded many company wide events and activities for better camaraderie, collaboration and engagement with the business
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Global product manager overseeing the design and direction of 7 VoIP software applications ranging from IE and Outlook toolbars to fully featured softphones, attendant consoles and mobile applications. Responsible for requirements, new feature prioritization, launch plans, product strategy, roadmap, timelines, stakeholder management, education, reporting and customer engagement. This was a global role that included coordinating efforts between Sydney, Gaithersburg, Montreal and Dhaka.
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Carbon Twelve was a web and desktop software development agency. I was responsible for the design, management and support of this software across the US, Europe and Asia. Carbon Twelve was acquired in September 2005 by BroadSoft Inc.
“Tessler said Carbon Twelve had shown ‘finesse’ in its user interface and approach to developing voice applications for the desktop.”
Training & Development
LifeLabs: Coaching Skills, Feedback Skills, Productivity and Prioritisation, Effective 1-1s, Manager Intensive
LinkedIn: Unconscious Bias, Ethics & Compliance, GDPR, Preventing Harassment in the Workplace, Unconscious Bias in Recruiting and Interviewing, Ethics and Compliance for Managers
Webster & Co: Process Communication Model (PCM)
Maura Fay Learning: Influencing Through Business Narrative
RogenSi: Influencing Skills Program
Brainmates: Essentials of Product Management
Symplicit & Will Evans: Lean Startup+Lean UX Bootcamp for Enterprise
Axis Agile: Business Agility Accelerator | SoftEdge
Axis Agile: Active Program and Portfolio Management
First Aid Training (Updated yearly)
Education
BA Visual Coms (Digital Media) - Top of class & First Class Honours - University of Western Sydney
A Levels - Island International School - Hong Kong
High School - Dubai, Sydney & Melbourne
Awards
Forrester Wave Leader (Order Management) 2025
AFR BOSS Most Innovative Companies – for Kinora.com.au
eBay Spot Awards – for exemplary work over and beyond
Product of The Year – for BroadWorks Call Center
Pulver 100 – List of Top Companies to Watch
Frost & Sullivan Award – for Excellence in Technology
American Express Student Design Award
Recommendations
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I had the pleasure of working with Jerome during his time as Head of Product Design at Fluent Commerce. He stands out as a rare UX/design leader who seamlessly combines visionary thought leadership with exceptional people skills.
At Fluent Commerce, Jerome was instrumental in embedding Design Thinking into our Product Development process. His problem-solving mindset ensured that no product discovery phase was complete without rigorous user research and a well-integrated feedback loop. One of Jerome's standout achievements was the rethinking and consolidation of our design assets and systems, which he led with sheer perseverance, effective cross-team collaboration, and a deep commitment to design thinking advocacy. His mentorship of junior team members was equally commendable, fostering a culture of learning and growth within the team.
Jerome leadership will be a tremendous asset to any product-driven company focused on achieving sustained growth through design and product excellence. -
I had the pleasure of joining Jerome's team at Fluent Commerce and creating a cultural shift towards more user-centered and collaborative ways of working. Jerome excelled at guiding teams through strategic processes, fostering creativity in product discovery, and encouraging open communication. His ability to inspire and lead was key to our success, both individual and organisational growth. I highly recommend Jerome for any role requiring strong design/product leadership and innovation.
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Jerome was an absolute pleasure to work with and his vision and enthusiasm will be sorely missed in the company. He is a great thought leader and always encouraged people to challenge the status quo. His design leadership steered the company towards a unification of brand and identity and led to a much greater awareness among the engineering team and their role within the design journey. Under Jerome's guidance the engineering teams were empowered to make decisions and provide constructive feedback to both design and product teams. All in all I would relish the opportunity to work with Jerome again in the future.
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I had the privilege of working with Jerome on several key projects, including Fluent Learning Updates 2024, Design System Update, Customer Journey Mapping, and Customer Feedback. As the Head of Product Design, Jerome was not only an expert in his field but also an incredible mentor and collaborator. His compassion, empathy, and unique sense of humour made him a joy to work with, and a trustworthy and reliable colleague.
Jerome’s approach to projects was methodical and insightful. He always began by mapping out the current state of affairs, then skillfully dissecting each aspect to identify and understand the problems we were trying to solve. His project briefs were comprehensive and incredibly detailed, reflecting his dedication to getting things right from the start. When offering design advice, he was always constructive and approachable, never overly critical, but clear in his explanations and suggestions.
One of Jerome’s standout contributions to my career was introducing me to the concept of Design Thinking. This exposure has been instrumental in shaping how I approach business problems, allowing me to always consider the customer or end-user experience in every decision. This skill has given me an edge as a Business Operations Specialist, and I owe much of that to Jerome’s guidance.
Beyond his technical expertise, Jerome was a true leader and mentor to his team, treating them like family, and he extended that same mentorship to others outside his direct reports - including myself. His core focus on the end-user experience was evident in everything he did, and it’s a value that he instilled in those around him.
Jerome would be an invaluable asset to any team, and I wholeheartedly recommend him to anyone looking for a knowledgeable, empathetic, and customer-focused Design Leader. -
I have worked with Jerome in his role as head of User Experience for several years at eBay in my role leading all of engineering for eBay Australia. We collaborated constantly, Jerome brought a highly passionate and unique customer focused perspective to the table to every conversation. He is not only creative, but highly driven and dedicated. His thoughts and ideas are game changers. Jerome inspires and creates the environment & foundation for others to get a platform for their own game changing ideas.
Jerome goes beyond his role, bringing to life a culture of fun through both innovation, inspiration as well as a personal touch when dealing with those around him. He is a great choice for any team that wishes to display their values, promote a healthy fun place to work and take their business to a level they haven’t even thought of.
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I had the pleasure of working with Jerome for 18 months in the eBay AU UX team. I was always impressed by Jerome’s energy and desire to push boundaries and deliver innovative solutions to business problems. I was also fortunate to witness Jerome champion design thinking at eBay AU, raising awareness, educating and changing the perception of its value across the organisation.
Jerome’s strength also lies in how much he values people and culture. He was instrumental in establishing serval key social initiatives that helped foster a fun and collaborative workplace environment. He is extremely approachable and was looked up to as a mentor by junior staff.
His enthusiasm and passion naturally motivates and inspires the people around him, Jerome is an amazing asset to any business.
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Jerome led the customer empathy and design thinking programs at eBay to drive product and service innovation.
He initiated and drove regular eBay companywide hackathons to galvanise cross functional teams around customer centric design and agile thinking. Jerome was both a respected thought leader within the eBay Product Team as well as a popular member of the broader eBay Australia family.
In addition to driving key product initiatives Jerome also initiated and led a number of popular eBay social activities, further cementing his reputation as an individual with tremendous energy and enthusiasm across the board
My recommendations are not only testament to the my work but more importantly the long standing relationships i build in achieving this success:
See more recommendations on my LinkedIn profile
Referees
Agnes Schliebitz-Ponthus (Former managers manager)
SVP Product Strategy at Fluent Commerce, agnessp@gmail.comJarryd Zankovic (Former Manager)
SVP Product | Product Management at Fluent Commerce, hello@jarrydzankovic.comLisa Wong (Former managers manager)
Founder at Shelftrend, ex Regional Director of Product at eBay. lisawywong@gmail.comMarshall Kim (Former Manager)
Group Head of Digital Platforms at FWD Insurance, ex Director of Product at eBay. marshling@gmail.com
Please ask for more referees.