Career summary

I build innovation capability through Product Design.

For more than 20 years, I have helped startups, scale-ups and global enterprises solve complex business problems by connecting customer insight, product strategy and organisational change. My passion lies in creating environments where innovation can thrive—building high-performing design organisations, embedding Human-Centred Design and Design Thinking, and influencing leaders to make better decisions through evidence rather than assumption.

Throughout my career I have built design functions from the ground up, developed future design leaders, introduced enterprise-wide innovation practices and partnered with executive teams to transform Design from a delivery function into a strategic capability. I enjoy bringing clarity to ambiguity, aligning diverse stakeholders around a shared vision and turning complex challenges into commercially successful customer experiences.

Career Highlights

  • Founder: Co-founded Carbon Twelve, a software startup acquired by NASDAQ-listed BroadSoft (later acquired by Cisco), gaining first-hand experience building a product and business from the ground up.

  • Innovation Leader: Built two Product Design organisations from scratch and established Design Thinking as an enterprise capability that transformed product development and organisational culture.

  • Industry Recognition: Led the Product Design practice that contributed to Fluent Commerce being recognised as a Leader in the Forrester Wave™ for Order Management Systems.

  • Award-Winning Innovation: Co-created the product vision and customer experience for Kinora, recognised as an AFR BOSS Most Innovative Company.

  • Enterprise Transformation: Built and led eBay Australia's UX practice, introducing Design Thinking and innovation programmes that elevated Design's strategic influence across the business.

  • People & Culture: Coached and developed high-performing designers and emerging leaders while fostering collaborative, insight-driven cultures focused on continuous improvement.

  • Customer-Centred Strategy: Delivered enterprise SaaS, AI and marketplace products by balancing customer desirability with business viability and technical feasibility.

Today, I continue partnering with organisations to build innovative products, strengthen design capability and create cultures where customer insight drives meaningful business outcomes.

Key Strengths

  • Design leadership

  • People & Culture

  • Design Thinking & Innovation

  • Collaboration

  • Ideation & conceptualisation

  • Customer empathy

  • User Experience Design & Strategy

Experience Highlights

Training & Development

  • LifeLabs: Coaching Skills, Feedback Skills, Productivity and Prioritisation, Effective 1-1s, Manager Intensive

  • LinkedIn: Unconscious Bias, Ethics & Compliance, GDPR, Preventing Harassment in the Workplace, Unconscious Bias in Recruiting and Interviewing, Ethics and Compliance for Managers

  • Webster & Co: Process Communication Model (PCM)

  • Maura Fay Learning: Influencing Through Business Narrative

  • RogenSi: Influencing Skills Program

  • Brainmates: Essentials of Product Management

  • Symplicit & Will Evans: Lean Startup+Lean UX Bootcamp for Enterprise

  • Axis Agile: Business Agility Accelerator | SoftEdge

  • Axis Agile: Active Program and Portfolio Management

  • First Aid Training (Updated yearly)

Education

  • BA Visual Coms (Digital Media) - Top of class & First Class Honours - University of Western Sydney

  • A Levels - Island International School - Hong Kong

  • High School - Dubai, Sydney & Melbourne

Awards

  • Forrester Wave Leader (Order Management) 2025

  • AFR BOSS Most Innovative Companies – for Kinora.com.au

  • eBay Spot Awards – for exemplary work over and beyond

  • Product of The Year – for BroadWorks Call Center

  • Pulver 100 – List of Top Companies to Watch

  • Frost & Sullivan Award – for Excellence in Technology

  • American Express Student Design Award

Recommendations

My recommendations are not only testament to the my work but more importantly the long standing relationships i build in achieving this success:

See more recommendations on my LinkedIn profile

Referees

  • Agnes Schliebitz-Ponthus (Former managers manager)
    SVP Product Strategy at Fluent Commerce, agnessp@gmail.com

  • Jarryd Zankovic (Former Manager)
    SVP Product | Product Management at Fluent Commerce, hello@jarrydzankovic.com

  • Lisa Wong (Former managers manager)
    Founder at Shelftrend, ex Regional Director of Product at eBay. lisawywong@gmail.com  

  • Marshall Kim (Former Manager)
    Group Head of Digital Platforms at FWD Insurance, ex Director of Product at eBay. marshling@gmail.com  


    Please ask for more referees.

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