<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.jeromeferdinands.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1660375354948-FVXCKNUX20C2Q37EPWMB/HomepageShowcaseImageSm_GroupDeals.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1660380415834-78UHXASW4734PJJAZB4U/HomepageShowcaseImageSm_Plenti.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1660533292879-WAUBK1LI283SXATRMR91/HomepageShowcaseImageSm_Deals.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1660537159041-7LF8RA7HY108HXMNSL5E/HomepageShowcaseImageSm_KellyPartners.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/4e998874-0409-427b-b892-98ca37016e4c/JeromeHeadshotCircleSm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/dee0d5ca-3e16-4f53-a525-a01b4596fb88/HomepageShowcaseImageAgenCheck.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/a13e2267-4bb8-42d1-99e4-f758660ac79e/HomepageShowcaseImageDesignThinking.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/198501d0-7623-4929-b0c5-016ac6c8dca0/HomepageShowcaseImagePersonas.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/c312db84-7741-4bfe-9e54-d5b5f1942b18/HomepageShowcaseImageUVOI.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/0936eba5-af7b-4de6-b7b3-ce89de0b1f48/HomepageShowcaseImage_Kinora.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/d4ab4b32-76f8-4190-8506-177dcf4a2df3/HomepageShowcaseImage_Hackweek.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/89887c2a-7e6a-46bb-a476-31dc569de03a/HomepageShowcaseImage_Pantry.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/abouthowiwork</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/86f8b1bb-09b4-4c6d-acac-2d32932d1869/INNOVATION.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/14dc384b-e8d5-4ea9-8b06-cf028703cf0f/L5RoMqrnrAYCuaKJxFnle4JP89sFLzUfBM0aLtDCH5Pco3scm2AiVeYkY4Y3xE0M2J9cYqKSFLf6Jmi4Oim0CcUvs7XFkgcW08nCJFErUrU5bHy1h3-_i3lJHSkO.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/470f2f89-0633-4755-983e-80aa873915b7/zp-m9jdtH1zSUs920oicNWxZpdZUQUbd8b53aMy6zqSbEHXN9K4OrYmf3cgWGLeZvOTet3Me6tnj_B5dld-lHIaqQV9neIAwdNnywyHwxpM55DGMAStrF4NFRoH2.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/ebaydeals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/47f6d3af-5e93-4bd7-9325-09166fcdcba6/eBayDeals_Responsive2.png</image:loc>
      <image:title>eBay Deals</image:title>
      <image:caption>A desktop computer and two tablets displaying eBay Deals website on their screens, showcasing various product offers and categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/d4b056e6-dae0-4b50-a6dd-882fe66b2004/eBayDeals_Responsive_Flow.png</image:loc>
      <image:title>eBay Deals</image:title>
      <image:caption>Diagram of eBay shopping journey showing three stages: homepage, category landing, and sub-category landing, with product images and deals displayed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/ebaypantry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/e8cdcd76-e0d0-460b-ac64-305eeebe5834/eBayPantry_Screen1.png</image:loc>
      <image:title>eBay Pantry</image:title>
      <image:caption>Responsive Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/648efb66-08d6-4610-b0ad-90266d09cbef/eBayPantry_Screen2.png</image:loc>
      <image:title>eBay Pantry</image:title>
      <image:caption>Best practice customer validated design process</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/19de0f4f-f2a9-4208-91c6-f4326e356e4c/eBayPantry_Screen3.png</image:loc>
      <image:title>eBay Pantry</image:title>
      <image:caption>Key personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1a8d5d4e-c345-4a0f-bb03-1680e378e615/eBayPantry_Screen4.png</image:loc>
      <image:title>eBay Pantry</image:title>
      <image:caption>Brainstorming</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/fb98b04c-f01b-424d-9b89-eb9f1b0d285b/eBayPantry_Screen5.png</image:loc>
      <image:title>eBay Pantry</image:title>
      <image:caption>Quantitative and qualitative research from the start to the end of the project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/c3a07223-6e08-485c-afd2-162f34761ea9/eBayPantry_Screen6.png</image:loc>
      <image:title>eBay Pantry</image:title>
      <image:caption>Pantry flow</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/kinora</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/08870cd3-87d0-46e7-976c-167acbb4d5cd/Kinora_Screen9.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Logo (Horizontal)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/8299689e-aaf8-4b9f-a71a-2141289a5687/Kinora_Screen10.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Branding and Values</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/0aeb8c1f-b8c6-4b4f-825a-8bf4b9fea552/SquarespacewebsiteImageKinora2.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Marketing website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/74bb41fb-e5c8-4329-9ec6-8f9ae0fdf0cb/Kinora_Screen7.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Style Guide</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/6f8b3cab-7e09-4031-bf46-05443cb5813e/SquarespacewebsiteImageKinora3.jpg</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Empathy research: Understanding Support Coordinators</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/24c08d0a-6e14-4d57-81cc-1fb20a7b5c32/SquarespacewebsiteImageKinora.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Service Provider Onboarding strategy and flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/db7ef72a-ccf0-41c3-a074-8f9763f4237a/Kinora_Screen6.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Mental model &amp; customer journeys</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/7d13951d-1b66-426d-827c-1aeb405dce04/Kinora_Screen2.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Participant and provider personas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/38b61c24-dddd-431b-b3a4-f35d223066ad/Kinora_Screen1.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Storyboarding the participant vision</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/9996b89a-9f9e-4aa5-b4db-95ef2e037928/Kinora_Screen5.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Proposed solution</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/d4950d8c-fa29-4af0-9c59-b76b6c6d21b9/Kinora_Screen3.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Key feature studies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/a48a8c13-48b9-4f6b-bac3-ae94b96f0343/Kinora_Screen4.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>First concepts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/e1f0bd0c-a64f-48eb-a51e-2a7bac447395/Kinora_Screen87.png</image:loc>
      <image:title>Kinora</image:title>
      <image:caption>Sample production design (Figma)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/cfa722f1-2589-43b0-a7e2-388dd4d38e53/Screen+Shot+2022-08-05+at+12.00.28+pm.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/plenti</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/09fee397-7537-4a70-9913-7481cc65c57b/SquarespacewebsiteImagePlenti_2.png</image:loc>
      <image:title>Plenti</image:title>
      <image:caption>Plenti Lawyer Portal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/ddb3703b-32b4-49b9-a6ba-d42790d37e4d/Lawyer+Portal+V2.gif</image:loc>
      <image:title>Plenti</image:title>
      <image:caption>Plenti lawyer portal walkthrough</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/88adb223-46da-454f-991c-822c2d9163ed/SquarespacewebsiteImagePlenti_1.png</image:loc>
      <image:title>Plenti</image:title>
      <image:caption>Plenti App Design &amp; Rebranding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/d11cbec5-d2d8-4322-b9d5-06601d23d76a/SquarespacewebsiteImagePlenti_3.png</image:loc>
      <image:title>Plenti</image:title>
      <image:caption>Commercial Auto Application</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/35dec099-2212-4cee-97f3-43497dfc73cc/SquarespacewebsiteImagePlenti_4.jpg</image:loc>
      <image:title>Plenti</image:title>
      <image:caption>Income verification and Identification</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/kelly-partners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/d5b58b0f-1915-4fc1-a7cf-99452c542863/SquarespacewebsiteImageKP_03.jpg</image:loc>
      <image:title>Kelly &amp; Partners</image:title>
      <image:caption>Kickoff workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/9c0a0a4c-ef11-49d0-aa3e-f3bd8cb970e5/SquarespacewebsiteImageKP_02.png</image:loc>
      <image:title>Kelly &amp; Partners</image:title>
      <image:caption>Defining the problem statement and brainstorming possible solutions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/b5d59f36-1186-47ff-9c37-d61e7f8df251/SquarespacewebsiteImageKP_01.png</image:loc>
      <image:title>Kelly &amp; Partners</image:title>
      <image:caption>Co-design (Wireframing)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/c10a02b5-d7e6-464b-a7f3-62772c1873a6/SquarespacewebsiteImageKP_05.jpg</image:loc>
      <image:title>Kelly &amp; Partners</image:title>
      <image:caption>BBO (Be Better Off Survey) for new customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/a920b531-36fb-4f1f-adbe-e06f312b8957/SquarespacewebsiteImageKP_04.jpg</image:loc>
      <image:title>Kelly &amp; Partners</image:title>
      <image:caption>Client App (Figma)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/7f26eb62-2c65-443e-95c9-a63a36f6760b/SquarespacewebsiteImageKP_06.jpg</image:loc>
      <image:title>Kelly &amp; Partners</image:title>
      <image:caption>SPOT (Single Point of Truth) internal portal</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/ebay-hack-week</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/aafe7208-b22b-4873-a1dc-ea6358fc35ca/eBayHackweek_Screen1.png</image:loc>
      <image:title>eBay Hack Week</image:title>
      <image:caption>Hackweek branding and merch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/d8fa5ef6-9a2f-4c42-98b6-6052d3ccd4f6/eBayHackweek_Screen2.png</image:loc>
      <image:title>eBay Hack Week</image:title>
      <image:caption>Hackweek Schedule</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/3277e754-097e-4614-adb1-5603b86989b3/eBayHackweek_Screen3.png</image:loc>
      <image:title>eBay Hack Week</image:title>
      <image:caption>Workshop agenda</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/54b43ce1-fc42-4ca7-94c8-224dd1b14726/eBayHackweek_Screen4.png</image:loc>
      <image:title>eBay Hack Week</image:title>
      <image:caption>Workshop Gallery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/pageme</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/ebay-group-deals-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/31afea6b-84ee-4283-8853-21176a55e71d/eBayGroupDeals_Screen1.png</image:loc>
      <image:title>eBay Group Deals</image:title>
      <image:caption>Responsive View</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/07ade109-7c77-41a4-a063-05ed9c15b8c5/eBayGroupDeals_Screen2.png</image:loc>
      <image:title>eBay Group Deals</image:title>
      <image:caption>Group Buying Screens</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/innovationempathy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577186676-IA36IQ021LNJDEFGQR5Z/ProjectImageDesignThinking_01.png</image:loc>
      <image:title>Design Thinking Playbook</image:title>
      <image:caption>A flowchart showing the purpose, process, people, and output in design thinking. The purpose is software for humans aiming to be desirable, usable, innovative, and validated. The process includes understanding, exploring, and materializing. People involved are program &amp; practice lead, designer, product designer, and UX researcher. The output includes design principles, design system, user interfaces, personas, visual design, and best practices, with color-coded indicators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577209623-GOJGZSCA0JBM0ZQYWFIT/ProjectImageDesignThinking_02.png</image:loc>
      <image:title>Design Thinking Playbook</image:title>
      <image:caption>Diagram with three connected ovals illustrating how design thinking benefits customers, labeled 'Deep understanding of customers,' 'Customer first mindset,' and 'Culture of innovation,' with a purple banner at the top that says 'Shared competitive advantage and success.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577239803-NZ40FCTX693CODSADXA4/ProjectImageDesignThinking_03.png</image:loc>
      <image:title>Design Thinking Playbook</image:title>
      <image:caption>A purple quote graphic with white text and a quote that reads, "If you don’t talk to your customers, how will you know how to talk to your customers?" attributed to Will Evans, Chief Design Officer at PraxisFlow and founder of Lean UX NYC.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577279490-9YPO0SKYO6D7CTURDAO9/ProjectImageDesignThinking_04.png</image:loc>
      <image:title>Design Thinking Playbook</image:title>
      <image:caption>Comparison chart between convergent thinking and divergent thinking, showing how convergent thinking involves finding a solution to a problem, while divergent thinking involves understanding ideas and generating solutions through creative thinking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577309733-HVEOBFKCUQ7AFZTFHDET/ProjectImageDesignThinking_05.png</image:loc>
      <image:title>Design Thinking Playbook</image:title>
      <image:caption>Venn diagram illustrating an ecosystem of customer thinking with three overlapping circles labeled "1. Understand our customers," "2. Champion our customers," and "3. Design for our customer(s)."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577338586-QDVVJ6SX9GU6135CVCQS/ProjectImageDesignThinking_06.png</image:loc>
      <image:title>Design Thinking Playbook</image:title>
      <image:caption>A slide from a presentation titled 'Injecting insights and validation' detailing the process of design thinking with stages such as 'Personas, journeys, existing product insights,' 'Customer validation (Survey),' 'User testing,' and 'Insights.' It includes a timeline with discovery, ideation, and process phases, as well as references to market research, a searchable research repository, and the repository of customer participants.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/understandingcustomers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577493627-CXQ9BACSW4L2XD23NDQK/ProjectImagePersonas_01.png</image:loc>
      <image:title>Understanding Customers</image:title>
      <image:caption>Flowchart titled 'Why are personas important?' illustrating the process from customer obsession to customer outcomes. It shows customer obsession at the top, build empathy in the middle, and customer outcomes at the bottom, with a note about strengthening connections between customer goals and outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577544853-R76RJTL813QE09GNZOME/ProjectImagePersonas_02.png</image:loc>
      <image:title>Understanding Customers</image:title>
      <image:caption>Slide titled 'Problem Statement' with bulleted points about product teams, personas, and consumers, and a small graphic of three stylized human icons at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/1788577619681-49QONW7QQFSTPZ5H1QMQ/ProjectImagePersonas_02.png</image:loc>
      <image:title>Understanding Customers</image:title>
      <image:caption>A presentation slide outlining four solutions: 1. Align on customer needs to build and consolidate similarities in job roles. 2. Develop an inclusive entity for better communication across teams. 3. Use real customers profiles for realistic representation. 4. Conduct research and training to educate teams and gather feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/fa22c9b2-e8af-4fc0-bd9d-594be75026db/ProjectImagePersonas_03.png</image:loc>
      <image:title>Understanding Customers</image:title>
      <image:caption>Slide titled 'Aligning on who we build for' with columns for types, functions, needs, purposes, and personas. Contains text and icons for different roles in a business process, including implementers, optimizers, operators, and their respective needs and purposes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/c595e6ec-29d4-4c9a-9ca6-06a651dc88ea/ProjectImagePersonas_04.png</image:loc>
      <image:title>Understanding Customers</image:title>
      <image:caption>Screenshot of a project management or product development dashboard for a company called Fluent Implementer, detailing features, goals, challenges, needs, and team members involved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/7f79f30c-0fcb-49e5-a345-30074b987275/ProjectImagePersonas_05.png</image:loc>
      <image:title>Understanding Customers</image:title>
      <image:caption>Screenshot of a project management or strategy planning document with columns labeled Overview, Jobs (key functions), Knowledge (areas of expertise), Challenges, Needs, Tasks (my day to day activities), Goals (what I’m trying to achieve), and related notes, names, and references.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/uvoi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/25aec25a-258e-466e-ac96-2156cbbb0d9f/ProjectImage_UVOI_01.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Flowchart of the product development framework with phases: Understand, Explore, Build, Measure; activities: empathize, define, ideate, prototype, test, develop, deliver; and related purposes, actions, tools, leads, involved stakeholders, and informing details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/fa6780e2-6db9-4004-ac84-5b6b257fb304/ProjectImage_UVOI_02.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>A detailed flowchart diagram illustrating a process framework, activity vision, and milestone release, with sections labeled 'DIVERGE,' 'CONVERGE,' 'Understanding,' and 'Solution,' featuring various color-coded nodes and connections. The diagram is titled 'PDF in action (Bird's eye view).'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/95f84cdf-d3d9-4b74-b0d2-922a76a49be0/ProjectImage_UVOI_03.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>An infographic titled "Feeding context through expectation and understanding" illustrating a framework with sections labeled Expectation, Context, and Understanding about inventory management. It includes diagrams, flowcharts, and text explaining concepts like Single View of Inventory and how it enables inventory optimization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/113fc7c7-1267-4786-8f61-cb002b94459b/ProjectImage_UVOI_04.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Screenshot of a Jira dashboard page showing a list of inventory project items with columns for views, product segments, sources, and insights. The list includes items like inventory view, identification failures, controls, and stock split logic, some marked with labels such as 'Failed event identification' and 'Enabled identification.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/be151ff8-6f91-4cf3-8d0c-06c832b84ee4/ProjectImage_UVOI_05.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Screenshot of a presentation slide titled 'Fig 05 - Identifying your target persona(s)'. The slide displays five different personas or profiles, each with a focus on business users, and includes links labeled 'Inventory Optimiser', 'OMS Optimiser', 'Ecommerce Optimiser', and 'Fluent Implementer'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/c138d2aa-95ea-49b2-ab41-2037703d9d33/ProjectImage_UVOI_06.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>A detailed business strategy diagram titled 'Customer Validation Strategy' with sections on inventory management, customer engagement, validation plans, and customer segmentation using business model logos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/cc83eebf-b334-4903-963b-8d2258e4e22f/ProjectImage_UVOI_07.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>A detailed organizational chart or project planning board with sections, sticky notes, and flow diagrams related to milestone planning, use cases, and job management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/4362af86-0216-4cf2-a414-80f74ef7f683/ProjectImage_UVOI_08.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Flowchart diagram titled 'Jobs to be done and task analysis' showing steps in a process with sections for dashboard, list pages, and coming screens. It includes tasks, drivers, views, and arrows connecting different screens and actions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/ea0d71cb-c7b2-44fb-b7af-8b461000606a/ProjectImage_UVOI_09.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>A complex infographic or flowchart with various sections, including colorful sticky notes, diagrams, tables, and smaller images, related to milestone planning and analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/b5183f8c-7d79-48b4-a335-2b8d5ef1bc69/ProjectImage_UVOI_10.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Screenshot of inventory management software interface showing inventory search filters, product listings, and order details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/a5486b5b-2646-4904-a233-5057dc519f56/ProjectImage_UVOI_11.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Group of people in meetings, working on laptops, and a video conference, in an office setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/0220f20a-cc67-4dcf-8097-378a519050ce/ProjectImage_UVOI_12.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>A timeline-style presentation slide showing the evolution of design prototypes and release artifacts, with sections labeled Milestones 1 and 2, Exploration, Prototype, and multiple V3 release artifacts, with dates from 2024.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/0c430bcf-6060-4bd5-a860-e8f825caecae/ProjectImage_UVOI_13.png</image:loc>
      <image:title>Unified View of Inventory</image:title>
      <image:caption>Flowchart displaying stages of final design development for a software project, including inventory search, expanded search, location search, product search, filter options, hover and mobile views, and modular layouts for full-screen and drawer interfaces.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeromeferdinands.com/agencheck</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/66deaec0-62c3-4071-a25c-48a95a1e8cc9/ProjectImage_AgenCheck_06.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>A detailed infographic titled "Building Customer confidence &amp; trust in AI" illustrating a timeline and considerations for AI implementation, with sections on considerations, adoption, UX, and phase timelines, including notes and summaries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/8773b387-1445-40f0-acd3-22a24ba21a65/ProjectImage_AgenCheck_08.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>A digital infographic displays user profiles for background checks, featuring silhouettes of six team members with descriptions of roles, motivations, frustrations, goals, and qualifications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/41850b8f-f595-4b99-9e3d-07efa897b7ba/ProjectImage_AgenCheck_07.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>Diagram illustrating the Interaction Model with sections for Requesting Clients, Data Providers, and AgenCheck, including roles like Employer, Candidate, Software Vendor, and Service Provider, and components like Education Verification Team and SOP Vault.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/52efb389-7fba-4d61-aa69-32b0909335cf/ProjectImage_AgenCheck_09.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>Flowchart titled 'Background Check Process: New Case' with columns for stages, actions, purpose, people, tools, and other steps in a background check workflow. It includes color-coded notes and diagrams, with many sticky notes and connecting lines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/821158f8-6aca-4107-9461-4795c20b5201/ProjectImage_AgenCheck_10.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>A detailed flowchart and diagram with color-coded sections including yellow, green, blue, and white, containing text, arrows, and shapes, likely representing a process or strategy overview.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/4ae72644-8333-40fd-87cc-5c93ecef3ea9/ProjectImage_AgenCheck_05.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>A detailed wireframe mockup of the AgentCheck Product Design UI Guide, illustrating various sections, menus, buttons, tables, forms, and icons used in the software interface, arranged in labeled segments for clarity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/0e15c759-d028-4ab7-beb6-7b620c3effb1/ProjectImage_AgenCheck_04.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>A computer screen displaying a dashboard from AgenCheck software, showing search results for candidate work histories with various status labels such as overdue, failed QC, in progress, escalated, and new.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/e95bbca2-0ed3-4cde-be79-c0d0026e31e7/ProjectImage_AgenCheck_03.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>An online employee verification form on a computer screen, displaying company logo 'RMI' and details of an employee named Brooke Eichhorn, applying for a Software Engineer position, with verification options and a submission button.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/fedde3e4-f243-438d-a24a-f59e933420c0/ProjectImage_AgenCheck_02.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>Screenshot of AgenCheck platform displaying a candidate's verification details, activity log with statuses like failed QC, waiting on QC, verification complete, and in-progress activities, along with user's contact info and employment claim details.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62e74d4b0b6aeb7cee779443/776447fa-e631-4238-92a1-0b11daa144de/ProjectImage_AgenCheck_01.png</image:loc>
      <image:title>AgenCheck</image:title>
      <image:caption>A computer dashboard for AgenCheck showing suggested tasks, search checks, and notifications, with a sidebar menu and user info at the top right.</image:caption>
    </image:image>
  </url>
</urlset>

